QUESTION: Ask Future Focus a question
The Future Focus team wants to know what’s on your mind.
If you have a Future Focus question you would like to ask, Ask Here.
The Future Focus team will periodically post a response to one of the questions they receive on the Questions and Answers page.
ANSWER: August 2007
As an individual grower, how will I benefit from Future Focus?
Future Focus is a whole of industry plan – everyone will benefit.
It is Future Focus’ aim to ensure that all sectors of the horticulture industry, including turf, fruit, vegetables, nuts and nursery, are represented in the Future Focus strategic plan. That also includes the entire supply chain, from farm gate to plate.
The real power in Future Focus will be its ability to channel the collective efforts of everyone involved in horticulture into one clear direction.
Future Focus will provide tangible proactive results and opportunities. This will include specific details on what can be done to improve profit and growth, how to do it, who should do it and when it should be done.
John Webster
Managing Director
Horticulture Australia Limited
John Webster is Managing Director of Horticulture Australia Limited. Since joining HAL as the inaugrural Managing Director in 2001 he has focused on improving the commercial return from industry investment in horticulture R&D and marketing levies, initiating key across-industry strategic initiatives whilst developing strong relationships with peak industry bodies and government.
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